Airing Pre-Game
First ever "deaf" commercial during the Super Bowl. Yes! And it's actually funny!
Client: Pepsi
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It's a pretty funny joke. The silence will grab people when this airs, I bet.
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PermalinkYes, people will turn to their sets afraid that it might be broken.
Unless they're the types who "mute" whenever the commercials come on.
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PermalinkYup - only to be blasted out of their seats when the next sound blares through their speakers. ;)
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PermalinkIt'll get buzz I'm sure. It's different and has that "good cause" angle, at the same time it's quite funny. The whole explaining the setup I could do without though, that was just annoying. I hope they aren't wasting money on actually airing that part of the commercial during the bowl.
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PermalinkThey did air that part before the ad, which made me change my rating of the ad stripping it of a heart, I don't like that part, it's writing the viewer on the nose. They should have just aired the ad alone for a more shocking "omg! what was that?" watercooler talk effect..
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PermalinkRight, but they probably thought that airing the intro pushed their agenda even further. Had they really considered the omg effect of just running the ad by itself, maybe they would have gone that way and taken the riskier but more effective route.
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PermalinkI don't think they will. That's part of their online support for it I think.
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PermalinkFunnily enough...there is no international sign language - its different all over the world. Sometimes radically different.
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PermalinkFantastic. The joke is old but just airing a sign language based ad is a small revolution.
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PermalinkOf course I'm left wondering why not a single house on the block has a single light on moments before the kickoff, but I wouldn't want to be accused of political incorrectness. One would assume that every house on the block including Bob's would have a few lights on.
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PermalinkShhh, you're gonna ruin it. Chalk it up to the magic of film! (In all seriousness that detail bugged me too. I convinced myself that everyones TV room is toward the yard and the only room with lights on.)
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PermalinkNo one believes in the magic of film more than me, but this is an ad, that despite its humor, begs you to confront the reality of life. And I'm not sure I should be asked to both confront and suspend reality all in the same thirty seconds.
On the other hand, I'm about to shoot a very serious drama in which a Danish woman talks to Swedish dead people in English, so who am I to talk. :-)
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PermalinkJust before the kick off of the Super Bowl, everybody's lights are off?
This spot blows.
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Permalinkhaha great point!
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PermalinkDid I not make the very same point fourteen hours ago?
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PermalinkYou did. This should have during the game for extra impact. Minus points for not pulling out all the stops.
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PermalinkWas this ad even aired during the game? I watched the whole thing and never saw it, and didn't see it listed in the Super Bowl Ads thread...
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Permalink"Airing Pre-Game" in the post means it aired before the game began. Pre-game and Post-game and Regional ads get posted in the superbowl tag, but we don't bother reviewing them anymore. Cheapskates. ;P
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PermalinkOh shoot. So I did miss it. And sorry, I also missed the "pre-game" reference.
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PermalinkNP man we all miss things sometimes, I mean you can still see that ad here. Though I would have wanted to see peoples reactions to it more than anything else.
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PermalinkNot all reactions were positive.
Pepsi Super Bowl Ad Exploits Deaf and Hard of Hearing
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