Pepsi announces on #Nationalburger day that burgers are #BetterWithPepsi

Pepsi has muscled in on #NationalBurgerDay on Friday (27 May) with this straightforward and effective execution based on a simple insight.

Burgers taste better with Pepsi.

So in each of the iconic burger chains' logos, you will find a hidden Pepsi logo.  This is one of the "I wish I had thought of that" campaigns.

Title:    Better With Pepsi
Brand:    Pepsi
Product/Service:    Pepsi
Client:    PepsiCo
Agency:    alma DDB

Creative Director:    Daniel Correa & Bruno Trad

Individual Credits:    Todd Kaplan, Vice President, Head of Marketing - PepsiCo
Individual Credits:    JP Bittencourt, Sr. Director Brand Marketing - Pepsi Co
Individual Credits:    Luis Miguel Messianu, Creative Chairman - alma DDB
Individual Credits:    Alvar Sunol, Co-President & CCO - alma DDB
Individual Credits:    Paola Villalobos, Associate Strategic Planning Director - alma DDB
Individual Credits:    Angela Rodriguez, SVP, Head of Strategy - alma DDB
Individual Credits:    Bruno Trad, Creative Director - alma DDB
Individual Credits:    Meg Valls, Group Account Director - alma DDB
Individual Credits:    Jay Rivera, Executive Producer - alma DDB
Individual Credits:    Michelle Headley, EVP, Operations & Production - alma DDB
Individual Credits:    Yeyo Marquez, VP, Director of Production - alma DDB
Individual Credits:    Javier Carbo, President - Carbo Films
Individual Credits:    Marcal Vaquer, Photographer
Individual Credits:    Raya Sader, Paper Artist - Raya Studio
Individual Credits:    Juary Leocadio, Retoucher - JLS Digital Retoucher
Individual Credits:    Emily Thomas, Vice President of Marketing Communications - Acceleration Community of Companies (ACC)
Individual Credits:    Elayna Tekle, Executive Director - OMD