Pandora uses an algorithm to make music suggestions based on your listening history that surprise and delight you with their accuracy. To get this notion across, they staged a FaceTime hangout with Lindsay Sterling and some very surprised fans. And because music listening is so personal, Pandora also gave these same fans the chance to personalize the experience by holding up objects or even waving their hands. Lindsey’s fans had control over lighting, color, how lights moved and even triggering a confetti cannon.
Fun idea. I will never buy the idea that an algorithm will ever replace a friend's recommendation
Client: Pandora
Agency: twofifteenmccann
Chief Creative Officer: James Robinson
ACD/Copywriter: Quentin Schuldiner
Copywriter: Kyle Davis
Senior Art Director: Alper Kologlu
Senior Producer: Vera Kacurova
Director of Integrated Production: Alex Spahr
Management Supervisor: Hannah Schaefer
Account Executive: Anne Cathcart
Managing Director: Kelly Johnson
Production Company: Skunk
Director: Greg Brunkalla
Managing Partner: Matt Factor
Executive Producer: Shelly Townshend
Head of Production: Jeanne Stawiarski
Line Producer: Chris Cho
Director of Photography: Jason McCormick
Production Designer: Kason Kisvarday
Editorial Company: Beast
Editor: Doug Walker
Assistant Editor: Nicole Salmeri
Executive Producer: Jon Ettinger
Mixing Studio One Union Recording
Mixer: Joaby Deal
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