"Observe, the perfect crime," the Peter Sellers / Inspector Clouseau sound-alike says, then moves on to educate us about the great energy savings you will get from proper insulation. Owens Corning's insulation was dyed pink only to differentiate it from older products, but this had a huge effect on the market as their insulation was now easy to recognize. Tagging along with the popular Pink Panther franchise grew from there.
Client: Owens Corning
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