They are on a quest to find the next Oscar Mayer kid. And we get to see all the kids, I love them. Opera singing girl, the mini Supremes ladies, the ginger twins, little cowgirl! So much talent, so much fun.
Oscar Mayer sponsored the halftime show in 1996, when superstar Diana Ross performed.
During the ad slots, Oscar Mayer, showcased the results of their months-long talent search. Aspiring children could showcase their skills by singing either the "Oscar Mayer Wiener Jingle" or the "Bologna Song," which spells out the first and last name of your bologna. The mini Supremes ladies are probably a nod to Ms Ross.
Client: Oscar Mayer
Ad agency: J. Walter Thompson
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