Wide-eyed millennial named Brent, an Indie88 DJ, learns about the real world with from a retiree named Kathy. He teaches Kathy how to be a DJ. She teaches him he should have started saving for retirement a long time ago. Kathy teaches Brent how to do the Charleston. Brent teaches Kathy all about selfies. Kathy teaches Brent about the value of hard work and delayed gratification. Brent daydreams about retirement and like the idea of "like, not having to be somewhere. I can sleep in for as long as I humanly want..I can just watch show after show after show." Kathy then gets to here what passes for a radio promo for a classical music program that Brent has created. Brent likes to give high fives. Kathy learns there's no hope for the future generation of Canadians.
I love this. The premise is great-- it's never too early to think about retirement. Especially with these children.
And Kathy is a peach. I want to hang out with her. If I can't hang out with her, I want to write her snail mail or have Sunday evening phone chats.
Client: Government of Ontario
Product: ORPP
Agency: Bensimon Byrne
Agency Producer: Meghan Cheesbrough
Creative Director: Joseph Bonnici / Dan Strasser
Associate Creative Director: Lorne Covant
Art Director: Debbie Chan
Writer: Matt Doran
Group Account Director: Jill Engelman
Business Lead: Charlotte Osbourne
Project Manager: Ashley Belfast
Production House: Untitled Films
Executive Producer: Peter Davis
Director: Andrew Norton
Director of Photography: Jesse Louttit
Line Producer: Tony Phibbs
Post Production Offline: School Editing
Producer: Emily Torontow
Editor: Matthew Kett
Post Production Online: Smith
Producer: Patty Bradley
Editor: Justin Lee
Transfer: Smith
Colourist: Andrew Ross
Audio House: Pirate
Producer: Maggie Blouin-Pearl
Director: Vanya Drakul
Engineer: Jared Kuemper
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Kathy should start Classical with Kathy and have it sponsored by ORPP all the way through. Play 'classical pop', like Vivaldi and Mozart which is loved by pretty much everyone. Only break between songs to have Kathy chat about savings. Because yes, she is a peach.
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