Oreo takes the Daily Twist to Ireland

Draft FCB has taken its award-winning campaign "Daily Twist,"  to Ireland, specifically Dublin. The campaign builds off the same "turn an Oreo into anything," direction, with locales and events that are extremely specific to Dublin.

No James Joyce version? Y'all need to step up your game.

Draftfcb London’s ECD David Harris describes the aim of the campaign: “Through the iconic images of OREOs, this campaign invites people to get together and discover the less well known, more unconventional parts of Dublin,” he said. 

In addition to the aforementioned installations, the campaign will also transform Dublin public transportation. In addition to public bus wraps, a wrapped train called the Oreo Express will dispense Oreo samples at Dublin’s Pearse Station. That is going to make some kids very, very happy. On October 28th, the brand will support runners of the Dublin Marathon with a good luck message and goody bag contribution. The campaign runs through November 4th and also includes print, experiential and social media aspects.

Client: Jonathan Ryan, brand manager – biscuits Ireland, Mondelez International
Creative agency: Draftfcb
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters:   Dan Shone / James White
Art Directors: Sean Cullen / Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish, Colourworks Imaging