Sid Lee has taken to TikTok to activate the technology brand’s sponsorship of the UEFA Champions League and connect the partnership to OPPO’s new brand proposal “Inspiration Ahead.”
The digital campaign, called #OPPOShadowSkills, features influencers and football freestylers inviting TikTok users to showcase their footballing prowess, inspired by the skills on display each week during the UEFA Champions League. From Haaland’s gravity-defying headers to Bellingham’s clinical finishing, users have been trying, and not always succeeding to replicate their heroes.
The challenge was created to raise brand awareness and focus on the OPPO Reno8’s unique product feature - powerful night video and imaging technology - ensuring quality shots in low-light environments. In effect, making the unseeable seeable, whilst showcasing real fan stories of all the practice that happens behind the scenes in order to reach the top.
Running for the duration of the UCL Group Stages, the campaign invites fans to recreate the best skills on display after each match. They are then incentivised to post videos of the skills they’ve recreated with the very best #OPPOShadowSkills in line to win prizes including UEFA Champions League tickets and OPPO Reno8 phones.
The campaign was launched on the 21st September with the influencers sharing a call-to-action film on their social channels, alongside an impactful Key Visual with the tag line ‘Dare to Shine’. A hero film (launching 25th October) and additional films were created by the influencers demonstrating and encouraging fans to recreate the best tricks from the UCL matches.
Eliza Li, CMO, OPPO Western Europe Commented:The campaign was effectively planned and executed. It connects OPPO with users through the UEFA partnership and showcases OPPO's aim to inspire people through our products in a creative way.”
Stephan Hall, CEO, Sid Lee London: “OPPO plus Tik-Tok plus UEFA Champions League, What a line up!! We’re delighted with the result and very much look forward to continuing to build OPPO’s brand through their sport partnerships.”
Credits OPPO
CMO: Eliza Li
Brand Lead: Vita Hsu
Project Lead: Trevor Wang
Digital Lead: Lily Jiang
Credits SidLee
ECD: Stephane Soussan
Copywriter: Max Harrington
Art Director: Jessy Kikabou
Business and Operations Directors: Gareth Hall/Mike Grumbridge
Project Lead: Sam Bridgwater
Digital Lead: Cassandre Geron
Producers: Lucy Dunn/Darren Young
Credits Kode (Production House)
Director: Pete Banks
Exec producer: Jack Goodwin
Producer: Rob Wildsmith
Line producer: Sam Katz
Agency: Sid Lee
Production manager: Hannah Bilverstone
Production assistant: Pete Wilson
Production runner: Barney Hartwill
Location manager: Tom Elgood
DOP: Noël Schoolderman
Focus puller: Ant Hugill
Clapper loader: Steph Holby
Steadi cam: Josh Brooks
Grip: Daniel Essex
Grip assist: Josh Bull
Self shooter: Ricky Gibb
DIT: Ben Manning-Wade
Playback operator: Liam Coles
Camera car driver: Anthony Bugge
1st AD: Andrew Potter
2nd AD: Andrew Vanneck
Runners: Kleo Andreou, James Williams
Drone OP: Barney Clark
VFX Supervisor: Dave Aldhouse
Sound recordist: Michal Kuligowski
Gaffer: Mik Casserly
Electricians: Paul Facer, Bruce McHaggy, Vianni Kernanet
Genny OPP: Darren Jackson
Art Director: James Middleton
Art assistants: Yousif Al-Karaghouli, Tomomi Kishimoto, Jude Lilley
Sports Choreo: Andy Ansah
Wardrobe: Krishan Parmer, Suzie Street
Hair & Make-up: Lu Hinton
HMU assistant: Sarah Buitelaar
1st AD: Andrew Potter
2nd AD: Andrew Vanneck
Runners: Kleo Andreou, James Williams
Drone OP: Barney Clark
VFX Supervisor: Dave Aldhouse
Sound recordist: Michal Kuligowski
Gaffer: Mik Casserly
Electricians: Paul Facer, Bruce McHaggy, Vianni Kernanet
Genny OPP: Darren Jackson
Art Director: James Middleton
Art assistants: Yousif Al-Karaghouli, Tomomi Kishimoto, Jude Lilley
Sports Choreo: Andy Ansah
Wardrobe: Krishan Parmer, Suzie Street
Hair & Make-up: Lu Hinton
HMU Assistant: Sarah Buitelaar
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