ONgov "Save the fishing stories" (2017) :30 (Canada)

Nice dry humor here. (Pun!) Climate change might destroy the lakes and rivers and streams, which would mean fewer fishing stories, like this man's story about the time he actually caught a fish. Love it. The mights and coulds and possibly are heavy in this one. And I realize it's a 30 second spot, but if I don't visit to the website for more info I'm left wondering what to do to solve this issue and frankly have little interest in going to a government website to find out. It's too many steps. And if I who works in advertising can't be bothered, how many civilians will follow through?

Client: Government of Ontario, Ministry of the Environment and Climate Change
Ann Byberg – Senior Marketing Officer – Premier’s Office
Veann Leps – Creative Marketing Advisor – Premier’s Office
Liz Hooper – Creative Marketing Advisor – Premier’s Office
Courtney Richardson – Senior Media Content Coordinator – Ministry of Environment and Climate Change
Kristen Routledge – Director of Communications – Ministry of Environment and Climate Change
Michelle Burr – Senior Manager – Ministry of Environment and Climate Change
Thom Jenkins – Team Lead, Marketing Communications - Ministry of Environment and Climate Change
Melanie Robert – Director of Marketing and Digital Strategy – Cabinet Office
Andrew Sturrock – Marketing Coordinator – Cabinet Office
Kristen Polito – Senior Marketing Advisor – Cabinet Office
Sharyn Byrne-Nearing – Senior Manager, Marketing – Cabinet Office
Agency: Bensimon Byrne
Creative Director: David Rosenberg / Joseph Bonnici
Art Director: Chris Brown
Writer: Matt Doran
Agency Producer: Michelle Pilling / Meghan Cheesbrough
Group Account Director: Jill Engelman
Business Lead: Afton Franklin
Project Manager: Christian Edejer
Strategist: Celina Bussiere
Production House: Asymetric
Director: Peter Huang
Director of Photography: Kris Bonnell
Executive Producer: Evan Landry
Line Producer: Jason Aita
Post Production / Offline: Married to Giants
Editor: Paul Skinner
Post Production/ Transfer: Alter Ego
Post Production Online: Wingman
Online Artist: James Andrews
Colorist: Connor Fisher
Audio House: TA2
Director: Drew Frohmann
Engineer: Dave Clarke