Ole Smoky Moonshine - C’mon Live A Little - (2015) :60 (USA)

Here's a perfectly stylish mood capturing series of headlines over perfectly cast scenes of tattooed bartenders mixing, shaking and serving shots of the Ole Smoky Moonshine. If I'm not being clear enough, I love the look of this brand, the Ole Smoky Moonshine brand look is perfection from bottle shape to colour choices. Even the soundtrack is perfect. It's a young brand - 5 years - but already poised to elevate the moonshine category as the challenger-to-beat in the traditional liquor landscape. Unlike plain old vodka moonshine has roots in America, and todays quest for genuine craft from the hipster crowd has an entire generation seeking out everything that is old, as new again. It's in this market that Standard Time, a full-service, LA-based creative agency, has been awarded the AOR account of Ole Smoky Moonshine. Their slogan "C’mon Live a Little", is a call to action intended to disrupt routine and “incite some mischief in all of us.”

“We’re thrilled to be partnering with Ole Smoky,” said Michael Sharp, Founder and Executive Creative Director at Standard Time. “It doesn’t take much ‘shine to know what Tennesseans have known for over 100 years: Moonshine is made for the best kind of wild nights. It’s time to share the jar with a much larger audience.”

“Ole Smoky is committed to the growth of the moonshine category, and we’re excited to continue to expand our reach through targeted media and sponsorships,” said John Cochran, CEO of Ole Smoky Tennessee Moonshine. “Together with Standard Time, we can’t wait to show everyone what our moonshine is all about.”

Client: Ole Smoky® Tennessee Moonshine