Gatlin T. Wolf III embodies everything Ole Smoky stands for: living in the now, taking chances, and instigating mischievous behavior. The goal of the campaign is to reach out to a broader audience, therefore the brand wanted to create a character that relates to millennials. With his dapper style and confident aura, Gatlin represents the modern drinking man. Also, he's a wolf, yo. When he howls you'l wake from your couch potato slumber and rush to the bar to party.
“Ole Smoky Moonshine is all about taking chances and having fun,” says John Cochran, CEO of Ole Smoky Tennessee Moonshine. “Gatlin is going to encourage consumers to live a little on the wild side by firing them up to try our moonshine. Who wouldn’t want to take a shot of moonshine to kick start the night?”
This second phase of the campaign will include three 15-second vignette videos, created by Standard Time, a Los Angeles based creative shop. Each video begins with ordinary people going about their daily lives until the call of the wolf.
“The inspiration behind the wolf is the red wolf that roams the Appalachian Mountains”, explains Michael Sharp, founder of Standard Time. “He represents the instigator of good times. We all have a wolf inside of us that we want to let out, and Ole Smoky Moonshine’s Gatlin T. Wolf III will do just that.”
The first of the three videos launched today through digital agency, VaynerMedia, a bicoastal shop that manages the brand’s social and digital media planning. The remaining videos will be released in the weeks to come.
“Because we are going after millennials with the new campaign, we are utilizing digital strategies to reach this target audience,” says Matt Seigel, VP and Head of LA at VaynerMedia. “This will help ensure Ole Smoky Moonshine stands out from its competitors.”
Ad Agency: Standard Time LA
ECD/Founder Michael Sharp
ACD/Copywriter Spencer Somers
ACD/AD Josh Kopeika
Digital Creative Lead Jake Levin
Producer Monica Bunch
AAE Holly Langley
Client: Ole Smoky Moonshine
CEO John Cochran
VP Marketing Meg Bruno
Marketing Manager Stephanie Warner
Production Company: A Common Thread
Executive Producer J.P. McMahon and Tristan Drew
Line Producer Jason Richardson
Director Eli Green
Cinematographer Logan Triplett
Editor Adam Svatek
Editorial Company: Beast Editorial
Music/SFX: Wolf At The Door
Post Production: Brewster Parsons
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
