If you thought you were safe from Fabio after the Super Bowl was over, you were wrong. I Can't Believe It's Not Butter sent out press releases touting Fabio's return to commercials for the butter-like spread.
"I'm happy to be back, spreading the news about the new, great tasting I Can't Believe It's Not Butter!," Fabio announced recently. "My romance with I Can't Believe Its Not Butter! never really ended so it is fitting that the love affair is out in the open again through an exciting new advertising
campaign."
Love affair? Oh lordy. The new spot, titled "Balloon Escape" was created by McCann Erickson, NY .
"Fabio, the epitome of romance and fantasy, was the perfect fit to continue the brand legacy and invite consumers to fall in love all over again with the new and improved I Can't Believe Its Not Butter!," said Javier Martin, Unilever US, Brand Manager, I Can't Believe Its Not Butter! "The new formulation, with more fresh butter taste will have consumers swooning."
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"Fabio, the epitome of romance and fantasy, was the perfect fit to continue the brand legacy and invite consumers to fall in love all over again with the new and improved I Can't Believe Its Not Butter!," said Javier Martin, Unilever US, Brand Manager, I Can't Believe Its Not Butter! "The new formulation, with more fresh butter taste will have consumers swooning."
Christ! There are people who actually talk like that?
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Permalinkhahaha I don't know. They do tend to in press releases though. I found Fabio talking about a romance with the product a bit disturbing too. It's why I had to post it. ;)
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