These days, every penny counts. But can you spend pennies? You can at OfficeMax. In seven sly web films, Anonymous director Justin Reardon, via The Escape Pod, uses hidden cameras to see who else respects the penny.
Client: OfficeMax
Spots Title: Antique Art, Antique Toys, Art Dealer, Buttons, Classic Guitar, Rare Coin, Rare Book
Air Date: September 2009
Agency: The Escape Pod
CD(s): Vinny Warren, Greg Nations
Managing Director: Norm Bilow
EP: Kent Kwiatt
Prod Company: Anonymous Content
Director: Justin Reardon
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Production Supervisor: James Blom
Producer: Norman Reiss
Editorial: The Whitehouse
Editor: Matt Walsh
EP: Carrie Hoecek