Sure, it's a neat photoshopping trick since the models actually still have their mammaries - but the scars are real in that it's the scars from Andrea Martin, director of The Breast Cancer Fund who's had mastectomies a few years ago.
The campaign for Breast Cancer awareness was created by Ken Mendelbaum at BBDO West and photographed by Heward Jue.
Ad agency: BBDO West
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Tired execution but a good use for it.
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PermalinkJarring images!
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