Non Smoking Generation produces job ad for Swedish Match

Today in the free newspaper Punkt SE it seems that Swedish Match is advertising for a new CEO - with the headline "CEO without a conscience wanted for Swedish match" and the body copy continues "Your job will be to literally walk over dead bodies in order to ful fill the goals that the board of directors want to achieve."

But the ad was placed by Non Smoking Generation, not Swedish Match who apart from making matches also produce a lot of snus a moist powder tobacco similar to snuff that Swedes fancy instead of cigarettes. Replacing cigarettes with snus won't save you from all kinds of tobacco related diseases and the Non Smoking Generation simply wants people to realise that snus isn't as innocent as it's made out to be in peoples minds.

Only if you look closely at the want ad will you spot the sender, the font and colours and style of the ad is consistent with Swedish Match's job ads.