Nissan Enters Wearable Technology Space with the Unveil of the Nismo Watch Concept

Forget that Samsung smartphone-watch, you can combine your lust for being Dick Tracy, with your want of driving Kitt from night rider with this Nissan smartwatch designed specifically for drivers of Nissan Nismo cars. Nissan Europe, TBWA G1 (Paris) and TBWA Helsinki have create the ultimate gadget, and are rolling it out with this tastefully dupstep-tuned demo-video. A car-phone-watch from Finland, guys, Nokia are kicking themselves and crying into old tyres right now.

Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe:

"Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible. On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership."

Agencies: TBWA G1 + TBWA Helsinki
ECDs: Rudi Anggono / Sami Thessman
Product Design: Daniel Julier
Tech Design: Mikko Köykkä
Producer: Nana Paija
UI / UX: Sami Thessman / Daniel Julier
UX Features: Sami Thessman / Daniel Julier / Juhana Hokkanen / Sami Viitamäki / Rudi Anggono
Video & Script: Sami Viitamäki / Sami Thessman / Rudi Anggono