Nike "Just do it: Greece" (2016) 1:00 (Greece)

We're not defined by circumstance or what is broken. We're more than an our surroundings. Considering Greecee was the birthplace of the Olympics, and considering the economic hardships it has endured for a while now, this is a very powerful piece from Nike. I love the juxtaposition of athletes with their abandoned, dilapidated training centers. This goes way beyond Nike's usual selfish messaging that it's all about me as in (I will) just do it, and instead taps into a more important purpose of sport: to unite us. Whether it's being united or a team or a an entire country celebrating a win, sport is more than the sum of its parts.
Well done, Nike and W+K Amsterdam.

By the way, the athletes featured in this spot are: medal-winning and Olympic hopeful pole vaulter Nikoleta Kyriakopulou, NBA star, the Greek Freak, Giannis Antetokounmpo, and Paralympian runner Michalis Seitis.

NIKE
Ed Collin Brand Communications Director, Europe
Philip Jacobson Brand Communications Director, CEE
George Parliaros Brand Communications Director, Greece
Katerina Zherebtsova Brand Communications Manager Greece

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director David Smith & Craig Williams
Art Director John Filipe
Copywriter Bern Hunter
Head of Broadcast Production Joe Togneri
Broadcast Producer Stijn Wikkerink
Communications Planner Josh Chang
Planner Stephane Missier
Group Account Director Kathryn Addo
Account Director Amber Martin
Account Manager Luke Purdy
Studio Artist Cindy Kouwenoord
Project Manager Janna Harrington, Loes Poot
Business Affairs Niels Hagels

FILM PRODUCTION / EDITING
Director John Filipe (Wieden+Kennedy Amsterdam)
Editor Robin Pijpers (Wieden+Kennedy Amsterdam)
Producer Stijn Wikkerink (Wieden+Kennedy Amsterdam)

FILM PRODUCTION
PRODUCTION COMPANY STEFI&LYNX Productions
Director of Photography Leandro Ferrão
Executive Producer Fay Katsari
AUDIO POST AMBASSADORS
Sound Designer/Mixer Rens Pluym / Joep Meijburg
MUSIC
Artist / Title Sanjiv SEN / Makers of Fate
Music Company SCHMOOZE
POST PRODUCTION AMBASSADORS
Flame Bas Moonen
VFX Stephen Pepper, Bas Moonen
Telecine Brian Krijgsman
Producer Wiarda Postma, Daphne Litjens