Nice Shoes Expands Creative Editor Colin Loughlin’s Role

Creative production studio Nice Shoes has promoted editor Colin Loughlin to Senior Creative Editor. Having worked with the studio for over two years on projects from Verizon’s Visible to Performix, Colin will be moving into a new role with the Nice Shoes team. Colin will be creatively leading editorial projects on Nice Shoes' growing roster of editors, along with helping to guide the curation and mentorship of emerging talent.    

With over a decade of experience, Colin has built an impressive portfolio working on a number of notable projects for agencies including Ogilvy, Grey, Y&R, McCann, BBDO, Wunderman Thompson, Droga 5 and DDB with brands such as Verizon, Nike, Facebook, Google, Home Depot, State Farm, HP, Pepsi, Tic Tacs, Classico, The Gap, Express, Coach, Rolex, Volvo, Mercedes Benz and Alexander Wang.

Colin was first introduced to editing when interning at a local news station. In this fast-paced environment he discovered his love for storytelling, and the important role of the editorial process. As an editor in NYC, Colin cut his teeth at Whitehouse Post. From there, he landed a role as editor at Alldayeveryday post house where he first worked with Nice Shoes EP Tara Holmes and was instrumental in collaborating directly with iconic brands such as Express, Alexander Wang and Pepsi. 

In 2014, he went freelance which saw him work with some of the top post houses, agencies and brands in the US including Nice Shoes whom he has had a relationship throughout his career as a client before signing to their roster in 2018. 

Colin Loughlin, Senior Creative Editor, comments: “What I love most about Nice Shoes is that it is a business where everyone is listened to. Dom and Justin have created this comfortable and welcoming environment where everyone talks to everyone, and where you feel you really have a voice - as a creative, and as a member of the team. Tara and I have worked together before, and I definitely had that feeling with her, but it’s been invigorating to see that spread out amongst a whole company, and across so many locations.”

Tara Homes, Executive Producer at Nice Shoes adds: “We’re very excited to have Colin in this new role. Not only is he an exceptional editor, but his presence always brightens the rooms (or Zooms) he is in and he fits perfectly within the Nice Shoes family. On projects he takes ownership, but is a true collaborator: making his fellow artists, producers, and most importantly - the clients, feel heard as part of the creative process. His selflessness and empathy as a creative are traits that will also aid him in building up the next generation of Nice Shoes editors.”

Colin Loughlin, Senior Creative Editor, concluded: “It’s a wonderful feeling to be among such warm, creative, and collaborative people. What we’ve done so far is only the beginning, and I’m looking forward to sharing what happens when you bring some of the best - and nicest - post talent together to elevate projects to new heights.”