NEWCREATIVES AWARD 2006 - Alessi brief

Today, newcreatives.com launches a call for participation for its 2006 'newcreatives award' competition. Young, global creatives can compete for the best ideas for ALESSI, the renowned, high-end Italian 'Factory of Design'. The participants will look for the most impactful ideas in support of Alessi's soon-to-open US Flagship store on Greene Street, in Manhattan's fashionable SoHo District. (The store will open in mid-September of this year), as well as focus on branding ideas for the US market. Interested creatives of all disciplines (advertising, graphic design, product design, free artists, photography, web design, film makers, fashion designers, illustrators, etc), up to the age of 30, and with a maximum of 3 years of professional experience, can get their copy of the briefing by confirming their participation at award@newcreatives.com. The competitors will have a month to complete a 2-category task on "How beauty can affect your daily life". Mid-September, an international jury of professional advertising and design creatives will select category winners, who will get a free trip to NY and will be invited to the newcreatives award ceremony and winners' exhibition in the new Alessi store in NY. At the award ceremony, the Grand winner will receive an additional $1000 in Alessi products.