New York Lottery mines for riches.

Now you can mine for millions anywhere, thanks to this scratch off.

Client: NY Lottery
Agency: DDB NY
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan
Group Creative Director: Rich Sharp
Copywriter: Rodrigo de Castro; Nick Morgan
Art Director: Joao Unzer; MyTran Dang
Designer: Juan Carlos Pagan
Artist: Eric Drooker
Project Manager: Julie Evcimen
Print Producer: Christie Dwyer/Joan Elsesser
Art Buyer: Carol Brandwein/Jane Piampiano
Retoucher: John Cason
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executive: Kemi Adewumi
Account Executive: Tarina Hesaltine