Planters is celebrating it's centennial. They are looking to give Mr. Peanut a new look. The original Mr. Peanut was created by an 14-year-old in 1916 as part of a contest. The monocle, top hat, cane and spats have been added over the years.
Unforunately, Planters is only looking to add some rather bland and boring (and probably unnoticable to the majority of people) accessories. They are asking for "the people" to vote for what you'd like to see on Mr. Peanut starting in 2007. Your options? Cuff links, bow tie or pocket watch. How dull.
It's a shame the ad gives the impression that you could actually help to make Mr. Peanut seem less of a dandy and more interesting.