To celebrate New Balance Woods Pack, a 574 pack exclusive to Canada, Havas gave a free pair to everyone in Canada, Kansas. The collective bemused look on the residents' faces is quite charming. Classic stunt for little budget. Although I would say that the inhabitants are not in fact that real target market, they still got some great comments about the shoes, and it is quite charming.
Client: New Balance Canada
National Marketing Manager: Jon Purdy
Senior Manager: Aaron Prychidny
Retail Manager: Matt Merko
Brand Marketing Specialist: Jessica Copeland
Agency: Havas Worldwide Canada
Chief Creative Officer: Helen Pak
VP, Creative Director: Cory Eisentraut
Associate Creative Director: Brian Allen
Art Director: Natee Likitsuwankool
Copywriter: Deric Moore
Group Account Director: Ian Bryce-Buchanan
Account Director: Han Hoang
Account Executive: Colin Kikcio
Agency Executive Producer: Francesca Marchese
Agency Producer: Hannah DeCelles
Production Company: Q Media Solutions
Director: Graeme Mathieson
Canada, Kansas
Bruce W. Producer Coordinator: Allison Walsh
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