It's Mzansipoli the game of corruption and confusion! The ad features a multi-racial family playing a Monopoly-styled game of "survival, corruption and confusion".
Players can repossess land, enforce their squatter rights and play "the race card". If you have "white privilege", you don't need to go to jail and if you land on the etolls block, paying is optional. You get a cash reward if your racist neighbor moves to Orania, but "black tax" will take a bite out of your winnings.
Nando's marketing manager, Jake Johnstone, "the game definitely exists, we've been playing it all along". "Our satire only highlights existing conversations that are important to have if we are to beat a game rife with corruption and confusion."
Tagline: "Beat the game that has been playing you".
Client: Nando's
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