MTV will be running off channel spots for The 2010 Video Music Awards, starring Justin Bieber, Eminem, Drake, Nicki Minaj and Ke$ha.
The campaign uses a classic old Hollywood meets the 21st century motif, summarizing each artists “Road To The VMAs” leading up to their appearance at the 2010 MTV VMAs.
The campaign was shot in July across 4 different cities (LA, Phoenix, Toronto, and Detroit) in North America. Helmed by young, up and coming director J.Brightly, and shot by the ultra talented Mihai Malaimare Jr. (DP of Francis Ford Coppola’s last two films “Tetro”, and “Youth Without Youth”), this campaign is unlike any that MTV has done before for the VMAs as it puts the focus on the shows music talent and visual style to get the audience excited for what is sure to be an epic show.
See also the Bieber promo, the "ratpack" Drake promo and hostess Ke$ha Promo
Credits: 2010 VMAs, EMINEM, J.BRIGHTLY, JAHAI BRIGHTLY, JOSEPH BRIGHTLY, VIDEO MUSIC AWARDS
Client: MTV
Spots Title(s): Eminem Promo
Air Date: September 2010
Prod Company: MTV
Director: J.Brightly
DP: Mihai Malaimare Jr.
EP: Amy Campbell
Producer: Kris Walter
Editorial Co: Final Cut
Editor: JD Smyth
Producer: Rana Martin
Grading: Smoke & Mirrors NY
Colorist: Ben Eagleton
Producer: Barbara Kontarovich
Audio Mix: The Lodge
Audio Engineer: Mark Corbin
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