Motorola - Projections - (2012) :30 (USA)

Goodby brings us the latest work for the Droid Razr. While, "content in the palm of your hand," is very familiar, it looks nice. And the Rango borrowed interest is cute, too.

It's nicely shot and beautiful. Still, I can't help but feel like this is a warmed over Sprint campaign, circa 2008 when all the mobile phones were starting to offer this benefit. It's hard to get enthusiastic about content on your mobile at this point in time.

We don't just expect it at this point, but take it for granted.

At least it looks nice.

Advertising Agency: Goodby Silverstein & Partners
Co-Chairman/Partner: Rich Silverstein
Executive Creative Director/Associate Partner: Christian Haas
Copywriter: Carter Debski
Art Director: Maggie Bradshaw
Head of Broadcast Production/Associate Partner: Cindy Fluitt
Broadcast Producer: Ed Galvez
Group Account Director/Associate Partner: Rob Smith
Account Director: Amit Singh
Account Manager: Julia Gilbert
Business Affairs Manager: Yudy Ybarra
Production Company: Anonymous Content
Director: Mark Romanek
DP: Jeff Cronenweth
Executive Producer: Eric Stern
Line Producer: Ayelet Weinerman
Editorial Company: Arcade Edit
Editor: Paul Martinez
Ass. Editor: Pete D'Andrea
Executive Producer: Nicole Visram
Visual Effects: Method Studios
VFX Supervisor: Jason Schugardt

Flame Artists: Dominik Bauch, Noah Caddis, Ian Holland
Producer: Mike Wigart
Motions Graphics: Jessica Engles, Matthew Lee
Executive Producer: Stephanie Gilgar
Music: Massive Music

Name & Length of music: "Timboektoe" :30/:20/:15/:10
Composer: Auke Riemersma
Arranger: Chris Campanaro
Publisher: MassiveMusic New York Publishing
Mix: Lime Studios
Engineer: Loren Silbert
Telecine :CO3/L.A.
Colorist: Dave Hussey