Red M&M walks down the street moaning how three people have wanted to eat him already today, when he finds a lucky penny. His wish to be human is instantly granted, but as it turns out that's not as lucky as you might think. Also, he's still short and bald. Since he gets hit by a bus, I think this counts in our Super Bowl bingo where groin-kicks and random maiming is one of the squares.
Client: M&M
Ad Agency: BBDO New York