In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads. Here's how the two posters looked like together. More images inside.
Advertised brand: MINI John Cooper Works
Advert title: Breaking parachute
Headline and copy text: The fastest MINI ever. – Even with the brakes on.
Advertising Agency (Name, City, Country): Draftfcb/Lowe Group, Zurich, Switzerland
Agency website: http://www.lowe.ch
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published/Released (Month, Year): September 2008
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
