To launch the ‘Worlds Biggest MINI’ - the MINI Clubman, DRAFTFCB Auckland plastered the city with these wild posters and billboards that had funny mirrors in them. Objects in mirror appeared larger than they are - see a film of the posters in action here.
DRAFTFCB Auckland
Fraser Clements : Photographer
Will Pickering : Editor
James Mok : Creative Director
kelly Lovelock : Art Director
Hayley Marks : Copywriter
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