Milka "Lost and found" (2016) 2:00 (The Netherlands)

Here's an incredibly heartwarming story in WK Amsterdam's first work for Milka in the Chinese market. In it we see a little girl running to meet her father at the lost and found in the train station, only to see the conductor come over and threaten to close him down. Why? Because no one is losing anything so the lost and found is a waste of space. So the girl hatches a plan and asks to take things from all over the village, leaving it all on one train cart in the middle of the night.
So the father must haul everything to his lost and found. And when the little girl arrives, her father gives her backpack back and they share some Milka. The conductor has witnessed the scene and oh so casually "loses," his hat on the bench, so the goodness must continue and the father keeps his job.
Such great storytelling here from one of those magical and innocent campaigns that it is very hard for even a jaded cynic like me to not love.

MILKA
Phillip Chapman VP Marketing Communication and Brand Equity, Global Chocolate Category
Karine Chik Global Milka Equity Director
Philipp Wallisch Senior Manager Brand Equity Global Chocolate
Ben Wicks Director Chocolate Marketing APAC
Anya Makarenkova Marketing Director, China Chocolate Category
Daniel Liu Category Manger, Milka China

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors Mark Bernath, Eric Quennoy
Creative Directors Szymon Rose, Daniel Schaefer
Art Director Henrik Edelbring
Copywriter Toby Moore
Head of Broadcast Production Joe Togneri
Broadcast Producer Heidi Baltzer, Helen Hendry
Planner Martin Weigel, Nusara Chinnaphasaen
Group Account Director Clare Pickens
Account Director Will Oakes, Eleanor Thodey
Account Manager Elianne Vermeulen
Account Executive Kristina Jorgensen
Art Buyer Maud Klarenbeek
Studio Artist Steele Bonus
Project Manager Katie Finn
Business Affairs Michael Graves
FILM PRODUCTION
PRODUCTION COMPANY STINK
Director Nacho Gayan
Director of Photography Andre Chemetoff
Producer Toni Moreno
Executive Producer Jon Chads

EDITING COMPANY WHITEHOUSE, LONDON
Editor Russell Icke
Assistant Editor Gregory Hayes

AUDIO POST WAVE LONDON
Sound Designer/Mixer Aaron Reynolds

MUSIC
Artist / Title Valentin Hadjadj
Music Company © 22D Music - Studiocanal - Je suis bien content (p) JSBC
Producer Emmanuel Deletang
Score Producer Jean Pierre Arquié

POST PRODUCTION MPC LONDON
Flame Dan Lorenzini (lead)
Nuke Andreas Feix, Andrew Roberts, Rod Norman
3D Mike Diprose, Ross McCabe
Matte Painting Neil Miller, Gerard Dunleavy
Telecine Jean–Clement Soret
Producer Sophie Hogg / Lydia Evitt