Open on a double-decker red London bus and kick off the jingle "lotta bottle". Have a knife-thrower dressed as a native American almost hit a bikini-clad target girl, then yell "Lotta Bottle".
See a 90-year-old man beat the rest of the race after a sip of milk: Lotta bottle!
See the stunt bus driver take her hat off, and omg she's a girl: Lotta bottle!
Basically, lotta bottle is lots of balls or something. Milk gives you oompf.
Client: Milk