Merman's KC Locke Drops Sonic Meekz Video

One of the most prolific and culturally influential directors in the music video world, and the chief chronicler of the exploding Manchester Hip-Hop scene, KC Locke has just released a visual and sonic tour de force video featuring Mancunian masked rapper Meekz performing his highly-anticipated new tune “Mini Me's.” A spectacular work of art, the video features Meekz traveling through a savage hellscape on a sonic night train to a dystopian future as he lashes out at his imitators or “Mini Me’s” who have copied his now popular masked look, his unique style of music and the original look of his videos.

“So many Mini Me’s and I’m the one to blame. I came into this industry and a lot of shit changed,” he sings. “When they ask them who inspires them they should mention me. I guess this shit was meant to be, I am so legendary.” His hypnotic refrain “So many Mini Me’s. So many Mini Me’s” echoes throughout the piece, sounding very much like “So many enemies. So many enemies” as he retells the story of his meteoric rise in the music industry and blasts the copycats who have ripped him off.

“Meekz wrote this song as a reaction to how others were stealing his brand and our style of filmmaking,” said KC who used motion control extensively in this video and in previous collaborations with the artist. “We created something here that references our past work together and then moves beyond the pretenders who have copied and cloned him, and into the post-apocalyptic future where Meekz is the only artist left standing. It’s a powerful statement, expressed in artform.”

The first half of the epic five-minute video features dizzying motion control work by G6Moco, with Meekz scornfully taunting the plagiarists around him while floating and spinning through the air in a chair fixed to a massive robotic camera control rig, riding the machine like he’s at an amusement park. The stunning gyrating black rig becomes a major co-star of the video. The second half of the video presents Meekz in a wild doomsday world with blazing effects created by VFX studio LMNTL.

KC Locke is a highly experimental filmmaker and commercial director who expands the boundaries of a creative vision while tapping into the cultural zeitgeist. His style is epic in both scale and confidence, contrasting grit with color to craft bespoke worlds for his artists that create intrigue and drive rewatchability. Over the course of his career KC has worked with top music artists such as Calvin Harris, Ed Sheeran, Stormzy, Aitch, AJ Tracey, David Guetta, Little Mix, and Mahalia, to name a few. He has earned a string of nominations and awards in the UK, US, Europe, and Asia, including the New York International Film Awards, the Los Angeles Film Awards, Munich Music Video Awards, Manchester Film Festival, Tokyo International Short Film Festival, 2022 ARFF Barcelona // International Award, and London International Film Awards.

KC Locke is a brilliant and influential artist just now approaching the height of his powers and on the cusp of a formidable career in commercials, having recently shot spots for Samsung and BooHooMan. He is represented for commercial, content, and music video work in the UK and Europe by production company Merman and stateside by Merman U.S.