McDonald's Chalkboard Menu - Changes twice a day - (2013) Poland

McD hired Stefan Szwed-Stronzynski to change the chalk billboard twice daily. The idea is that cafés and restaurants change their chalk billboard as their menu changes, and since McD's serves fresh food too, so can they. Fresh croissants, yes we haz that. Warsaw office of DDB and art studio Good Looking and Krewcy Krawcy Productions set this up.

Ad agency: DDB Warsaw
Creatives: Magdalena Drozdowska, Mateusz Ksiazek

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.