Mazda "Batteries not included" (2016) :30 (Israel)

Mazda doesn't believe in "Not Included." That's why there are so many features that come standard on a new Mazda 3. Like a 2.0 engine with 165 BHP, xenon headlights and 18" alloy wheels. Simple execution, great casting of the kid, too.

Client: Mazda
Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
C.C.O: Jonathan Lang
VP-Creative Director: Eran Nir
Copywriter: Lior Shoham
Art-Directors: Tal Leshetz Abugov, Ori Hasson
VP-Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executive: Gil Gershon
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Lora Goichman
Head Of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Michael Shely, Yossi Tayeb, Yossi Ben Aviv
Studio ATL: Yaron Keinan, Yulia Zak, Idan Mareli, Chen Graizman
Zenith Optimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Eran Amit
Director: Yoram Ever-Hadani
Production: Tiferet Productions
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head Of Digital Marketing: Matan Arad
Training Manager: Gal Arbel
Special thanks to: Carmel Gilan, Orit Bar-Niv, Niv Steve Herzberg, Shiri Israeli and Ran Even