Maple Leaf Bacon - Republic of Bacon/Sorry (2010) :30 (Canada)

Dedicated to bacon and the people who love it, Republic of Bacon consists of three broadcast spots and the microsite http://www.republicofbacon.com.

The campaign announces Maple Leaf Bacon's new re-closable packaging as well as a community for bacon lovers at republicofbacon.com. Like any country, Republic of Bacon has many attractions: A casino where you can win bacon for a decade. A Red Light District where you can watch edgier videos. Restaurants where you can find select bacon recipes, a Public Service Announcements section where a Bacon Safety Sergeant provides bacon safety tips and where you can find the national anthem of the Republic of Bacon. A community that features bacon bloggers from around the net and so much more.

Republic of Bacon Mantra:
Welcome to the nation where all our citizens are free to love bacon freely. To a land where people and bacon co-exist without rule. Without judgment. Or shame. A place where bacon is held on the highest of pedestals, and the second highest pedestal as well. Welcome to the Republic of Bacon. We hope you're not vegetarian.

Broadcast Credits
Spot Titles: Proposal, Spa, Sorry
Client: Maple Leaf
Project: Republic of Bacon
Agency: john st., Toronto
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Patrick Shing
Copywriter: Paul Constantakis
Broadcast Producer: Dale Giffen
Account Team: Melissa Tobenstein, Robyn Crookshank, Tara Giacinti
Director: Michael Downing
Production Company: Suneeva, Toronto
Executive Producer: Michi Lepik-Stahl
Line Producer: Kim Hubert
Director of Photography: Bryan Newman
Editorial: Ross Birchall, Bijou, Toronto
Post Production: Soho, Toronto
Music and Sound Design: Vapor, Toronto

Interactive Credits
url: republicofbacon.com
Client: Maple Leaf
Project: Republic of Bacon
Agency: john st., Toronto
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Patrick Shing
Copywriter: Paul Constantakis
Digital Producers: Ryan O’Hagan, Cas Ward
Broadcast Producer: Dale Giffen
Account Team: Melissa Tobenstein, Robyn Crookshank, Tara Giacinti
Web Development: Pixelpusher, Toronto