The "making of" video where each person involved in the film gets to talk about the MassiveGood project is almost a better seller of the MassiveGood idea than the ad itself. Dr Brian Green is genuinly impressed with the idea of MassiveGood and true enthusiasm is contagious.
Agency: FRED & FARID PARIS
Advertiser supervisor : Philippe Douste-Blazy, Laurence Thurion, Bernard Salomé, Alain Navarro, Jienna Foster
Executive Creative Director : Fred & Farid
Copywriter : Fred & Farid
Art Director : Fred & Farid, Julien Boulard
Account supervisor : Nicolas Bordas, Emmanuel Ferry, Daniel Dormeyer, Dushan Karageorgevitch
Director: Spike Lee
Production House : 40 Acres and a Mule
Post Production : 40 Acres and a Mule
Audio Production : 40 Acres and a Mule
TV production : Robin Acard, Angus MacDonald
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