MADD - Staying on the road PSA

MADD Canada and TBWA\Toronto has launched nationwide campaign called "911" - designed to encourage the public to report and call 911 when they see or know that someone is driving while under the influence.

"There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online.

To raise awareness for Campaign 911 and to stress how important it is that people call to report impaired drivers, we created a talk show were so-called impaired driving “experts” could share their theories about how they beat the system."

One of the guests on the Show, Lenny, says the best thing to do is drive "straight", because "turning is hard to do when drunk":

Then there's Ryan who insists sucking on a penny beats a breathalyzer. uh-huh.

Holiday films director Adam Massey said about the campaign:

I knew these spots were making light of a very serious issue, drinking and driving, but in a very clever way. The first time people see these spots they feel a bit uncomfortable, not knowing how to react to them, are they funny, or sick? But after a second viewing they start laughing, and they get the obvious message from these spots. I feel these spots are like old Monty Python skits, that are funny, yet twisted but most of all impressionable and very memorable.

There are indeed a lot of idiots out there as Hal has a "patented drinking and driving system", the "Digimethod".

Here's Rob touting his website: backroads.ca and system of only driving backroads.