In this PSA from TBWA and Holiday Films, Toronto, pro drunk-drtivers have their own daytime TV show, and it looks exactly like those terrible daytime TV shows of the 80s....also, you have to hand it to the creative team, they couldn't resist adding the worlds worst pun "fighting copper with copper".
Agency: TBWA, Toronto
Executive Creative Director: Anthony Wolch
Creative Director/Copywriter: James Ansley
Art Director: Denise Cole
Agency Producer: Nadya MacNeil
Production Company: Holiday Films, Toronto
Director: Adam Massey
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Tim Corrigan
DP: Barry Parrell
Editor: Brian Noon, Traffik Edit, Toronto
Sound Design: Julian Rudd, Vapor Music, Toronto