MADD - Lenny - (2010) :45 (Canada)

This campaign TBWAToronto has launched Campaign 911, a nation wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. These TV commercials mimic daytimeTV, complete with shoddy lighting, where a show by drunk drivers called "Staying on the road" debates how to beat the breathalyzer tests and how to stay on the road in general.

Client: MADD
Agency: TBWA\Toronto
Production Company: Holiday Films, Toronto
Director : Adam Massey
Julian Rudd, Vapor Music, Toronto (Music + Sound Production)
anthony wolch (Executive Creative Director)
James Ansley (CD/Copywriter)
Denise Cole (Art Director)
Derek Sewell, Josefina Nadurata (Executive Producer)
Tim Corrigan (Producer)
Barry Parrell (DoP)
Nadya MacNeil (Agency Producer)
Brian Noon, Traffik Edit, Toronto (Editor)

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.