This campaign TBWAToronto has launched Campaign 911, a nation wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. These TV commercials mimic daytimeTV, complete with shoddy lighting, where a show by drunk drivers called "Staying on the road" debates how to beat the breathalyzer tests and how to stay on the road in general.
Client: MADD
Agency: TBWA\Toronto
Production Company: Holiday Films, Toronto
Director : Adam Massey
Julian Rudd, Vapor Music, Toronto (Music + Sound Production)
anthony wolch (Executive Creative Director)
James Ansley (CD/Copywriter)
Denise Cole (Art Director)
Derek Sewell, Josefina Nadurata (Executive Producer)
Tim Corrigan (Producer)
Barry Parrell (DoP)
Nadya MacNeil (Agency Producer)
Brian Noon, Traffik Edit, Toronto (Editor)
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