Mad Max - Dusty Car Wash - (2015) 2:00 (Canada)

To promote Mad Max: Fury Road a piece of downtown Toronto was transformed into a post-apocalyptic world – complete with scrap metal, pyrotechnics and of course, coloured smoke grenades. At the centre of all this chaos was The Dusty Car Wash. People were invited to bring in their vehicles and have them covered with dust, which became canvases for artists. These artists would then re-create imagery from the movie on each vehicle, including: skulls, flames, gears, movie quotes, title, release date and "What a lovely day". Any car that drove through the dusty car wash was then a rolling Mad Max billboard until the next (real) carwash.

Project: Mad Max: Fury Road Dusty Car Wash
Client: Warner Bros. Pictures Canada

Creative Agency: Lowe Roche
Executive Creative Directors: Mark Mason, Jane Murray
Copywriter: Kelly Finnamore
Art Director: Matt Camara
Designer: Ben Coles
Co-Presidents: Jeff Dack, Marie-Lise Campeau
Account Manager: Hillary Pitcher
Agency Producer: Beth MacKinnon
Producer: Jonny Pottins
Directors: Jonny Pottins, Jon Simonassi
Production Art Director: Nick Haraszty
Editor: Jon Simonassi
Artists: Zachary Melo, Elysse Melo
Production House: Zink
VFX Creative Director: Raj Dias
Producer: Natasha Daly
Lead VFX Artist: March De Laurentiis