Baseball's back in action. And just in time, Lysol is teaming up with Alex Rodriguez for a little campaign to highlight the importance of disinfecting your laundry.
Lysol is on a mission to celebrate equipment managers, the players with arguably the toughest – and certainly the stinkiest – job on the team. As the experts on stink, equipment managers tackle odor-causing bacteria in post-game laundry all season long with their MVP, Lysol® Laundry Sanitizer.
"Equipment managers tackle piles of dirty laundry for their teams each day to keep everyone playing and feeling their best," said Rodriguez. "I know first-hand the work that equipment managers put into a team, and that's why I'm partnering with Lysol to celebrate their off-the-field efforts that allow players to be their best on-the-field."
As part of this mission, Lysol is pledging support as an official sponsor of the Athletic Equipment Managers Association (AEMA). Through the sponsorship, Lysol will issue Stink Steward Stipends for equipment managers around the country to put toward their AEMA memberships and certifications to help advance their careers.
Neat idea.
This spot is running on YouTube and Instagram.
Client: Lysol
Agency: Hunter PR
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