We can all relate to running out of toilet paper because we got the wrong brand (i.e. not Scott.) And now this is brought to life in a mock-horror short called The Unraveling.
In The Unraveling, we meet Stephanie and Jordan who are preparing their new home for weekend guests. What should be a fun occasion for the couple, begins to agonize Stephanie upon the realization that her home is not stocked with her toilet paper of choice, Scott® 1000. Over the next few days, Stephanie’s worries steadily increase as she comes to terms with the reality of not having long-lasting Scott® 1000 in her home – eventually running out of toilet paper the day of their expected visit from the in-laws leaving Stephanie scrambling for a solution.
“Consumers shouldn’t be left feeling unsure if their toilet paper is going to last, and that’s why Scott® Bath is committed to making sure you always have what you need to finish the job,” said Ken Champa, U.S. Senior Marketing Director Household Care and Scott® Bath at Kimberly Clark, “Our hope is that The Unraveling digital short reminds consumers that by stocking Scott® 1000, you can help avoid this common bathroom scenario thanks to its trusted value with 1000 sheets per roll.”
Client: Scott/Kimberly-Clark
Agency: VaynerMedia
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