Lowe's uses Vines six second animations as lifehack ads

Lowe's has joined Sony Playstation’s MLB 13: The Show as they use Vine on twitter as little ads. While The Show reinvented the baseball card, Lowe's make six second animated how-tos that can help you in any DIY project or just around the house, right on brand. The home improvement tips meet lifehacks, who knew that any sticker peels off when you use a hairdryer? That busted screws can be unscrewed using rubber bands? The toothpick trace before icing the cake? Lowe's knew, and following their little ad-hashtag #lowesfixinsix will show you their neat tricks to date.

Any sticker peels right off when you use a hair dryer. #lowesfixinsix #tip #stopmotion vine.co/v/bPH2WPpnA7r

— Lowe's (@Lowes) April 24, 2013

Trace your message with a toothpick to make sure it fits on any cake. #lowesfixinsix #lowes vine.co/v/bU6hjql9r2d

— Lowe's (@Lowes) May 3, 2013

Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp

— Lowe's (@Lowes) April 21, 2013