Subun Khow (cw) and Vancelee Teng (ad) under the creative direction of Jeffrey Curtis at Lowe Thailand have created a new poster campaign for Scholls with a twist. There's not a product in sight. Read more to see it.
The tagline reads: Very, very comfortable sandals and judging by the poor dogs expression the owner must have been dragging him around the park for hours. ;)
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Nice. I wonder if they had to fight the client to not show the shoes.
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Permalinkof course they had to fight the client. if they go for any pitch right out of the box then your campaign must blow.
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