LOTTO 6/49 - Joy for All (2018) :30 (Canada)

"We all experience joy differently. But joy doesn't care about our differences."
I have no idea what that is supposed to mean. Joy is anthropomorphized? Okay. And I'm sure getting married and buying a house are equally the same on the joy front, but I am pretty sure I can imagine the joyous feeling of winning Lotto 6/49 and then doing cartwheels out of the office is slightly different. Not to take away from marriage and buying a house or anything.

Client: Lotto 6/49
Atlantic Canada:
Marketing Manager, Jackpot and Regionals at Atlantic Lottery Corporation (ALC): Shannon French
Ontario:
Director, Integrated Marketing Communications at Ontario Lottery & Gaming Corporation (OLG): Jodie Bates
Manager, Integrated Marketing Communications at Ontario Lottery & Gaming Corporation (OLG): Salima Noormohamed
Western Canada (AB, SK, MB):
Vice President, Marketing Strategy & Advertising at Western Canada Lottery Corporation (WCLC): Ken Schulzke
Manager, Draw Based Games at Western Canada Lottery Corporation (WCLC): Anne King
British Columbia:
Senior Brand Manager at British Columbia Lottery Corporation (BCLC): Connie Hue
Creative Agency: FCB Canada
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Creative Director: Noel Fenn
Associate Creative Director:
Art Director: Michael Morelli
Writer: Marty Hoefkes
VP, Group Account Director: Elaine McDougall
Group Account Director: Hanh Vo
Account Executive: Jennifer Sobral
Agency Producer: Sharon Nelson-Bailey
Print Producer: Bruce Ellis
Print: Billy Mavrakakis
Director of Project Management: Shandi Horovitch
Sr Project Manager: Dimple Tailor
Chief Strategy Officer: Shelley Brown
Strategist: Spencer MacEachern
Production Company: Holiday Films
Director: Luis Gerard
Executive Producer: Derek Sewell
Line Producer: Kelly King
Director of Photography: Vinit Borrison
Editing House: Saints Post Production
Editor: Mark Paiva
Transfer Facility: Alter Ego
Colourist: Eric Whipp
Online Facility: Fort York/Radar
Music House: Silent Joe
Music Track Director: Jody Colero
Engineer: John (Wheels) Hurlbut
Development Studio: Plus K studios
Developer: Kirby Szeto
Developer: Subash Gurung