The longer you wait, it gets worse

Meudhedet is the fastest way to see a doctor. Be healthy, stay healthy. Interesting choice of visual, using the calendar on the woman's face. The art direction helps. Without having read the copy at first I thought it might have been a domestic abuse ad, but it's pretty clear we're dealing with rashes and not bruises here.

CEO: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP-Creative Director: Idan Regev
Creative Director: Kobi Cohen
Art Director: Evgeniy Utkin
Copywriters: Lior Shoam, Arnon Rotem
Photographer & Photoshop: Yaniv Shachar
VP Client Services: Maya Salomon
Account Supervisor: Aviv Benzikri
Account Executive: Shiran Rachamim
Creative Coordinator: Eva Hasson
Traffic: Ronit Doanis