Award-winning bi-coastal creative studio LOGAN delivers a graceful concept for the launch of the G-Shock S Series collection in the studio’s latest collaboration with the brand. LOGAN developed the image campaign announcing the release of G-Shock’s new collection for women that included print as well as a launch film.
The campaign focuses on the new product line-up and combines a futuristic aesthetic with soft, organic transformations inspired by nature. The launch film features an ethereal sequence of luxurious beauty shots showcasing the new line of watches.
“We’re proud to continue our creative partnership with G-Shock,” said LOGAN Founder Alexei Tylevich.
The S Series was conceived and designed to integrate G-Shock’s performance with the latest trends in women’s fashion. LOGAN has previously collaborated with G-Shock on numerous campaigns and product launches.
LOGAN (www.logan.tv) is a Los Angeles and New York-based award-winning creative studio. Logan & Sons (www.loganandsons.com) is the live-action division of LOGAN that represents a broad spectrum of directorial talent.
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