Litehouse - See The Lite (2016) :30 (USA)

Litehouse have kicked off their first ever integrated marketing campaign, created by its new agency of record WONGDOODY.

Since Litehouse dressings are fresh, as opposed to shelf-stable dressings, they're found in the produce section. But how do you tell consumers that in a fun way? Easy, show them that the other dressings are about as unnatural as they get. Props for the glitter-dribble on moms chin. See also the 15 second edit.

“This Litehouse campaign was the perfect opportunity to educate shoppers on an underserved food segment, and show the differences between shelf-stable dressings in the middle of the store and Litehouse’s fresh, quality offerings in the produce section,” said Tracy Wong, Chairman and Co-Founder of WONGDOODY. “I think consumers are going to really identify with Litehouse’s mission to provide first-class products.”

AGENCY: WONGDOODY
Chairman, ECD: Tracy Wong
CD: Mark “Monkey” Watson
ACD, Copywriter: Jennie Moore
Senior Copywriter: Tim Koehler
Art Director: Patrick Moore
Designer: Candice Nagel
Group Account Director: Megan Meagher
Account Director: Kristie Christensen
Management Supervisor: Katie Brotherton
Senior Account Manager: Scott “Scooter” Churchill
Director of Strategy: Jason Gingold
Market Strategy: Kari Connor
Associate Strategy Director: Lori Hicks
Supervisor, Connection Planning: Audrey Steinberger
Senior Director of Integrated Production: Stacy McCann
Executive Producer: Steph Huske
Interactive Producer: Laura Haithcock
Print Producer: Mich Congdon
Director, Studio: Kenta Hadley
Senior Studio Artist: Scott Engelhardt
Studio Artist: Katie Grantier
Senior Retouch Artist: Charlie Rakatansky
Post Producer: Sabrina Luciani
Editor: Hasalyn Modine
Sr. Motion Graphics Designer: Matt Glenovich
Motion Graphics Designer: Jacob Mrozek

CLIENT: Litehouse
VP, Marketing and Communications: Maria Emmer-Aanes

PRODUCTION PARTNERS
Radical Media LLC
Director: Rosey
Executive Producer: Jim Bouvet
President: Frank Scherma
Head of Production: Cathy Dunn
Producer: Diane Castrup
Production Supervisor: Joan Duff

Clatter & Din
Audio Engineers: Eric Johnson, Sam Gray
Executive Producer: Rachel Komenski

Lightpress
Colorist: Jeff Tillotson
Systems Specialist: Shane Dillon
Producer: Amanda Kay Helmick

Composer
Dan Koch, Milk & Honey Music

Talent
Dad: Rob Ullett
Mom: Nicole Ghastin
Daughtter: Veronica Mason
Son: Taylor Gregory
Voiceover: Eleanor Katz