Smart idea from Lifebuoy soap. With billions of Chinese celebrating the New Year there are a lot of germs on those red packets you hand out to your kids. Lifebuoy had a smart idea to turn those red packets into antibacterial soap. Simple. Smart. Well done.
Client/Campaign - Lifebuoy CNY Hong Bao
Agency - BBH China
Chief Creative Officer: Johnny Tan
Creative Director: Leo Zhang
Associate Creative Director: Jay Qian / Jeffrey Sun
Art Director: Woody Pan / Yoyo Yang / Jeffrey Sun / Johnny Tan
Copywriter: Cee She / Derek Lui / Jay Qian / Leo Zhang
Producer: Jimmy Liu / Ella Cao / Iris Zhang / Ken Wang / Janel Kok
Director: Leo Liu
Editor: Leo Liu / Billy Zhou
Managing Director: Christine Ng
Business Director: Elvis Li
Account Service: Rei Zhang / Cobain Chen / Ruby He
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