Here's a late addition to the Super Bowl spots. Just this week, Team One and Lexus found out their pre-game spot would also air during the third quarter. The spot, directed by Tim Damon, features some serious drifting action-- with a remote control Lexus. Only at the end do they reveal the new life-size version of the car. Nice to see a car spot not take itself so seriously.
Title: Lexus RC “Illusion”
Agency: Team One
Agency Group Creative Director: Jason Stinsmuehlen
Agency Director of Social Media/Digital Content: John Dohrmann
Agency Digital Jr. Art Director: Ben Fong
Agency Art Director: Quoc Lu
Agency Senior Producer: Leah Bohl
Agency Account Director: Meredith Gruen
Agency Executive Producer: Sam Walsh
Agency CCO: Chris Graves
Production Company: Damon Productions
Director: Tim Damon
Director of Photography: Tim Damon
Editorial Company: TOM (Team One Multimedia)
Editor: Bryan Cook
Editorial Post Producer: Megan Ubovich
Finishing/FX: Arsenal FX
Finishing/Lead Flame: Matt Motal
Finishing/ECD: Kaan Atilla
Finishing/Executive Producer: Ashley Hydrick
Music Production Company: Robot Repair
Music Composer: Licensed track “Time Out”
Sound Design Company: Robot Repair/Bryan Cook
Additional Credits: Bob Gremore of Juice Studios for Mix
Telecine: Apache
Colorist: Steve Rodriguez
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