Singing belly buttons!
This jamming ad hit the airwaves in June with the “Belly Button” commercial, which featured computer-generated innies and outies lip-synching as Jamie-Lynn Sigler of “The Soprano’s” sang Diana Ross’ “I’m Coming Out.”
Copywriter: Susan Treacy
Art Director: Jeff Labbe
Director: Michel Gondry
Ad agency: TBWA Chiat Day Los Angeles United States of America
Production company: Partizan Entertainment
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