Levi's Superlow Jeans - Belly Buttons (2001) - 0:30 (USA)

Singing belly buttons!

This jamming ad hit the airwaves in June with the “Belly Button” commercial, which featured computer-generated innies and outies lip-synching as Jamie-Lynn Sigler of “The Soprano’s” sang Diana Ross’ “I’m Coming Out.”

Copywriter: Susan Treacy
Art Director: Jeff Labbe
Director: Michel Gondry

Ad agency: TBWA Chiat Day Los Angeles United States of America

Production company: Partizan Entertainment

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